คำอธิบายทักษะ (Description) (EN)

Develop and implement pricing strategies and revenue management models to maximise airlines revenues

คำอธิบายทักษะ (Description) (TH)

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ระดับ 1

คำอธิบาย (Description) (EN)

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คำอธิบาย (Description) (TH)

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วิธีการประเมินเชิงประจักษ์

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เกณฑ์ที่ใช้ในการประเมิน

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ระดับ 2

คำอธิบาย (Description) (EN)

-

คำอธิบาย (Description) (TH)

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วิธีการประเมินเชิงประจักษ์

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เกณฑ์ที่ใช้ในการประเมิน

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ระดับ 3

คำอธิบาย (Description) (EN)

Monitor factors affecting air travel demand and utilise revenue management models to generate yield and revenue analyses in order to facilitate decision- making

คำอธิบาย (Description) (TH)

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วิธีการประเมินเชิงประจักษ์

- Principles of airline operations - Airline cost structures - Differential pricing theories and strategies - Budget analysis - Concept of revenue management models - Factors affecting demand and supply in the aviation industry - Cost-benefit analysis - Alliances and partnerships in the aviation industry - Airline regulation and deregulation - Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Rules of the Air

เกณฑ์ที่ใช้ในการประเมิน

- Determine factors which affect demand for air travel - Monitor seat capacity and revenues generated from scheduled flight routes - Collect relevant data to analyse the impact of pricing strategies on airline performance - Evaluate pricing strategies used by competitors - Generate and present analysis to project revenues

ระดับ 4

คำอธิบาย (Description) (EN)

Leverage on revenue management models and seat inventory control principles to propose adjustments to price and seat capacity

คำอธิบาย (Description) (TH)

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วิธีการประเมินเชิงประจักษ์

- Principles of airline operations - Airline cost structures - Customer segmentation strategies - Pricing strategies and schemes of competitors - Concepts of revenue management models and systems - Network optimisation methods - Concept of seat inventory control and booking class protection - Forecasting models to forecast demand for air travel - Factors affecting demand and supply in the aviation industry - Alliances and partnerships in the aviation industry - Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Rules of the Air

เกณฑ์ที่ใช้ในการประเมิน

- Propose methods for optimal seat allocation taking into account overbooking models, booking class protection and no-show rate forecasting - Propose adjustments to price and seat capacity to reduce operational costs of flying - Apply established pricing and revenue optimisation strategies to forecast demand for flights - Recommend improvements to revenue management systems and processes in the organisation

ระดับ 5

คำอธิบาย (Description) (EN)

Develop revenue management strategies to build presence in new markets and assay the impact of revenue management strategies on other aspects of airline operations

คำอธิบาย (Description) (TH)

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วิธีการประเมินเชิงประจักษ์

- Principles and theories of airline operations - Aviation industry value chains - Distribution channels and strategies for airlines - Different international revenue management systems and models - Factors affecting demand and supply in the aviation industry - Alliances and partnerships in the aviation industry - Types of pricing strategies adopted by airlines such as cost-based pricing, competition-based pricing and value-based pricing - Financial challenges and constraints in the aviation industry - Networks and business strategies of airlines and competitors - Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Rules of the Air

เกณฑ์ที่ใช้ในการประเมิน

- Channel overall business strategies and commercial objectives into pricing and revenue management objectives - Integrate revenue- optimisation strategies with other aspects of airline operations such as scheduling, fleet- planning and sales and marketing - Develop strategies to develop Point of Sale (POS) presence in new markets for airlines - Propose new distribution channels to maximise revenues and yields - Develop new revenue management systems and models to build revenue forecasting

ระดับ 6

คำอธิบาย (Description) (EN)

Drive the development of new strategies, programmes and proration contracts to maximise airline revenues

คำอธิบาย (Description) (TH)

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วิธีการประเมินเชิงประจักษ์

- Principles and theories of airline operations - Aviation industry value chains - New international developments in the area of revenue management - Factors affecting demand and supply in the aviation industry - Alliances and partnerships in the aviation industry - Types of pricing strategies adopted by airlines such as cost-based pricing, competition-based pricing and value-based pricing - Loyalty programme management in the aviation industry - Strategic management - Networks and business strategies of airlines and competitors - Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Rules of the Air

เกณฑ์ที่ใช้ในการประเมิน

- Drive overall revenue management strategies for airlines - Proffer inputs to enhance loyalty programmes and increase revenues for airlines - Develop revenue sharing formulas to incentivise alliance partners to utilise own networks and services