Execute and manage operational activities to contribute to the commercial success of airlines
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Coordinate airline activities across different departments and/or stakeholders to meet the objectives of airlines
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• Human factors in the aviation industry • Principles of airline operations • Differences between full service carriers, Low Cost Carriers (LCCs) and charters • Principles of fleet management • Airport security policies • Airline security policies • Roles and responsibilities of different departments and/or stakeholders in the aviation industry • Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Aerodromes
• Determine the nature of airline operations • Identify the duties and interrelationships of different functions in airline organisations • Liaise with different stakeholders and/or departments to execute day-to-day operations
Examine the effects and implications of irregular operations on overall airline operations
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• Human factors in the aviation industry • Irregular operations in the aviation industry • Differences between passenger and cargo markets and fleet requirements • Passenger safety policies and procedures • Commercial management in airlines • Differences between hub-and-spoke and point-to-point airline networks • Concept of transfer schedules • Interdependencies between airline operations, airport operations and ground handling services and operations • Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Aerodromes
• Identify potential alliance opportunities to enhance airline operations • Assess the impact of irregular operations on aircraft turnaround activities • Determine the implications of irregular operations on overall airline operations • Determine differences in operational requirements between the hub-and-spoke networks and point-to-point networks
Evaluate airline performance and recommend initiatives to enhance airline performance
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• Human factors in the aviation industry • Passenger safety policies and procedures • Business models and strategies of international airlines • Competitive landscapes • Route forecasting and development • Scheduling and slot coordination • Network planning • Requirements for fleet designs • Factors affecting demand for airline services • Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Aerodromes
• Ascertain fleet requirements for airlines • Collaborate with different stakeholders and/or departments to review the need for acquisition of new fleets for the airlines • Engage potential alliance partners on developing partnerships to enhance airline operations • Benchmark performance of airlines against key performance metrics • Propose strategies to overcome airline operational constraints
Formulate business models for airlines by taking into account competitive landscapes, regulatory policies and structural constraints in operations
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• Strategic management • Revenue management • Airline pricing strategies • Competitive positioning and strategies • Concept of strategic alliances and proration contracts • Airline asset management • Acquisition and divestment strategies in the aviation industry • Concept of Airport Collaborative Decision Making (A-CDM) model • Factors affecting demand for airline services • Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Aerodromes
• Develop operational strategies in alignment with the commercial objectives of airlines • Develop strategies to establish competitive advantages and deliver the customer value propositions for airlines • Support the implementation of new A-CDM projects and applications to enhance efficiency of airline operations • Drive and justify the acquisition and/or divestment of airline operations and functions • Negotiate strategic alliances to enhance airline operations • Analyse the impact of regulatory changes on overall strategies of airlines
Drive the development of new airline products and/or services to enhance the profitability of airlines
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• Strategic management • Competitive positioning and strategies • Productivity improvement methodologies and their applications to airline operations • Technologies and trends impacting the aviation industry • Acquisition and divestment strategies in the aviation industry • Concept of Airport Collaborative Decision Making (A-CDM) model • Local and international guidelines such as International Civil Aviation Organisation (ICAO) Annex for Aerodromes
• Define commercial objectives for airline operations • Formulate strategies to expand airline operations • Innovate new products and/or services for airlines • Transform business plans to enhance airline operations and boost long-term commercial success • Champion new A-CDM projects to enhance efficiency of airline operations • Drive continuous implementation of productivity methodologies to augment airline operations