Develop and implement distribution channel strategies to increase market reach of airlines
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Coordinate with distribution channel partners to provide support on queries related to airline distribution channels
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- Airline strategies and business models - Types of airline distribution channels - Electronic commerce (e-commerce) business models - Global Distribution System (GDS) interfaces - Revenue Management (RM) systems - Customer Relationship Management (CRM) tools - Local and international guidelines such as International Air Transport Association (IATA) New Distribution Capability (NDC) and IATA Resolution 787
- Monitor and respond to queries from distribution channel partners - Communicate fares and fare changes to distribution channel partners - Conduct research on distribution technologies and payment options - Compile data on performance of distribution channels and prepare reports for management - Record fare products into RM systems
Analyse performance data to ensure compliance to internal processes and regulatory requirements and propose plans to increase market reach
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- Airline strategies and business models - Types of airline distribution channels - Electronic commerce (e-commerce) business models - Customer Relationship Management (CRM) tools - Global Distribution System (GDS) interfaces - Social and/or digital marketing tools and techniques - Local and international guidelines such as International Air Transport Association (IATA) New Distribution Capability (NDC) and IATA Resolution 787
- Analyse performance data of distribution channels to provide inputs for the development of airline distribution strategies - Evaluate operations and systems to ensure adherence to IATA guidelines for NDC - Source for new distribution channels to widen market reach of airlines - Propose new user interfaces for active distribution systems - Implement initiatives to integrate various aspects of e-commerce such as digital marketing, CRM and communications in the distribution strategies - Review fares, rules, promotional codes and footnotes to ensure accuracy - Ensure all fare product releases are documented and filed within Revenue Management (RM) systems
Formulate airline distribution strategies and expand the distribution capabilities of the organisation
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- Airline strategies and business models - Electronic commerce (e-commerce) business models - Best practices in airline distribution channels management - Customer Relationship Management (CRM) tools - Global Distribution System (GDS) interfaces - Social and/or digital marketing tools and techniques - Contract negotiation techniques - Local and international guidelines such as International Air Transport Association (IATA) New Distribution Capability (NDC) and IATA Resolution 787
- Gauge the feasibility of new distribution-related initiatives from IATA and other industry bodies - Develop airline distribution strategies at the operational and strategic levels - Drive efforts to integrate various aspects of e-commerce such as digital marketing, CRM and communications in the distribution strategies - Negotiate and renew GDS contracts with external vendors - Endorse new user interfaces and distribution channels
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